Tell Your Story… Better

When businesses in the construction industry tell better stories their culture improves, they attract and retain workers, and they win more projects.

Does this sound familiar?


Our online image is neglected

Your website is boring and your social media strategy isn’t working.


People don't always know what we do

Has anyone ever said to you, “Oh, I didn’t know you do that”? Is it complicated to talk about all your capabilities?


It is hard to attract and retain people

There has to be a better way to attract great people than higher wages and more benefits.

Why Storytelling Matters

The construction industry has changed. It isn’t enough to do great work. You have to tell the story of what sets you apart. It is your story that is going to attract the new projects and the workers to get the projects done.

You don’t have to figure it out on your own. At SimpleTraction, we will help you tell a better story so you win great projects and attract the right people.

Let’s start telling your story


Show the world how awesome you are by telling a story they care about.


A great story needs to be heard. You need a strategy to get the story out.


Build a better culture that attracts and retains great employees.

What We Do

We can work with your internal marketing department or we can be your outsourced marketing department.


  • Website consulting
  • Website Development
  • Website Hosting

Social Media

  • Content development
  • Post creation
  • Community engagment

Content Development

  • Photography
  • Video
  • Copywriting

Digital Marketing

  • Search engine marketing
  • Search engine optimization
  • Social media advertising

Culture Consulting

  • Mission / Vision development
  • Career advancement definition
  • Job posting guidelines

Our Process is Simple and Effective


1. Evaluate

Start with a free consultation so we can evaluate where the greatest needs are and create an effective strategy.

2. Implement

With the strategy we’ve created we will start improving your image, growing awareness, and developing your culture.

3. Results

You will start seeing real results as the excitement grows around telling your story in meaningful ways.

We’ve Been Building Businesses For Over 15 years

Over the years we have worked with a wide variety of businesses in the construction industry. Through our experience, we have learned the unique set of challenges and needs your business faces. You are not like other businesses so you shouldn’t hire someone who treats you like every other business.

Telling Your Story is About the People

There is a shortage…

Recent articles have suggested that 85% of companies in the construction industry are struggling to find people.

It doesn’t look like that is going to change any time soon.

That’s why you need an image that attracts the right people and a culture that keeps them.

And it’s about purpose…

We have all felt the frustration of losing an employee to a competitor for $.25 more an hour.

It doesn’t have to be that way.

When people feel like they are working for a greater purpose they have greater job satisfaction and they stick around.

Let’s start telling your story

Client Testimonials

Chad took the time to understand our organization and then developed the strategies we needed to improve our online image, grow awareness in the community, and helped us to be able to communicate our culture.

Tim D.

Human Resources Manager

The sales funnel and processes Chad has helped us install in my business is having amazing results. We are getting more leads, re-activating projects we thought were dead, and my business is growing.

Jeff P.